Built Outside. Built to Last.
Rugged roots. Coastal craft. Family legacy. Florida Boy — shaping outdoor lives since day one.
Family-Owned
Coastal-Made
Rugged Quality
Customer Focus
About us
Salt-air grit and family-made standards
We make things that last. From a burger you can taste to a rod that won’t let you down to songs that hold memory — everything we do respects craft and people.
Our Ventures
Florida Boy Burger
Real smoke. Real flavor. Classic roadside burgers crafted from fresh, local ingredients with a Southern coastal twist.
Florida Boy Apparel
Work-ready threads with coastal flair — garments that look good on the job, on a boat, or on the porch.
Neptune Fishing Gear
Salt-tested rods, lines, and kits engineered for Florida’s waters. Built for pros; priced for everyone.
Rog Lolly Music
Homegrown, soulful country with a coastal backbeat — music for road trips, bonfires, and summer nights.
Florida Boy Mobile Game
A fast-casual mobile game inspired by our roots — fish, farm, flip burgers, and grow your Florida Boy legacy.